Radio Rancho

Connecting you with Treasure Valley's Hispanic Community

$4.5 Billion Dollars. That is Idaho’s Hispanic Population’s Buying power. $988 Million of that total resides in Canyon County alone. If your business doesn’t market themselves to Treasure Valley’s Hispanic Community, you are missing out on your piece of the pie.

Radio Rancho specializes in helping local businesses market themselves to the vast Hispanic Population that resides here in the Treasure Valley through well planned and precise campaigns utilizing Radio Strategies and a full vault of Digital products.  Total Treasure Valley Hispanic Population: 111,176 That would make Treasure Valley’s Hispanic Population the second largest city outside of the Boise/Meridian area.  And the good news?

Hispanics account for 30% of the overall growth in Idaho. 30%!!

Between 2010 and 2015 Idaho was ranked 10th in fastest growing states in the nation with a 6% population growth. During this time period, 30% of the Idaho’s growth came directly from the Hispanic Population.


La Gran D is Southern Idaho’s most powerful connection to the Hispanic  Community with an Adult 25-54 Targeted Mexican Regional format playing songs from the 90s, 2000s, and 2010’s.

La Gran D’s Large signal area cover’s the Boise Metro area including the surrounding towns and communities from Mountain Home and extending well into Oregon. This Help’s KDBI cover a vast listening audience in Office Buildings in Downtown Boise, to Farm and Ranch lands in the rich agriculture lands in the Treasure Valley. 

La Poderosa has Southern Idaho’s Largest reach to the Hispanic Community with an Adult 18-49 Targeted Mexican Regional format playing Hit Regional Mexican Songs from mid 2,000’s through Today’s newest songs.

La Poderosa boasts one of Idaho’s largest coverage areas extending from the Oregon Stateline to mid State of Idaho, creating a dual market signal between Boise and Twin Falls that covers most of Southern Idaho. This gives KPDA an adverse listening audience between Office Building workers, Banker’s, farmers, and ranchers

La Poderosa

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